659.1
BAT

15085

Batra, Rajeev, Myers, John G and Aaker, David A Advertising management / Rajeev Batra, John G. Myers and David A. Aaker. - 5th ed.. - New Delhi : Prentice-Hall of India, 1999
xiv, 754p. 81-203-1219-8 * Business Management - Advertising *