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SHI

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SHIMP,TERENCE Advertising ,promotion, and other aspects of integrated marketing communications / by Terence A.Shimp and J.Craig Andrews. - 9th ed.. - Delhi : Cengage Learning, 2013
729p. : Includes index 978-81-315-2824-2 Rs.725.00 * MARKETING-ADVERTISING * * Andrews,J.Craig * Title