TY  - BOOK
AU  - PERREAULT, WILLIAM D.
AU  - McCARTHY, E. JERORNE
TI  - BASIC MARKETING : A GLOBAL MANAGERIAL APPROACH
SN  - 0-07-059410-4
U1  - 658.8/PER 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA McGRAW-HILL
KW  - MARKETING
N1  - STUDENT CD-ROM
ER  -