TY  - BOOK
AU  - HAWKINS, DEL I.
AU  - MOTHERSBAUGH, DAVID L.
TI  - CONSUMER BEHAVIOUR : BUILDING MARKETING STRATEGY
U1  - 159.923/HAW, 
PY  - 2010///
CY  - NEW DELHI
PB  - TAT A McGRAW-HILL
KW  - PSYCHOLOGY
ER  -