TY  - BOOK
AU  - BELCH, GEORGE E.
AU  - BELCH, MICHAEL A.
TI  - ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
U1  - 658.8/BEL, 
PY  - 2009///
CY  - NEW DELHI
PB  - TATA McGRAW-HILL
KW  - MARKETING
ER  -