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STRATEGIC BRAND MANAGEMENT

By: KAPFERER JEAN NOELMaterial type: Text

TextLanguage: ENGLISH Publication details: KOGAN PAGE Subject(s): MANAGEMENTDDC classification: 659.1/KAP

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	BIMS LIBRARY	659.1/KAP (Browse shelf(Opens below))	Available		861

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Previous	659.1/JON WHAT'S IN A BRAND	659.1/JON WHAT'S IN A BRAND	659.1/JUD DECODING ADVERTISEMENTS IDEOLOGY AND MEANING IN ADERTISING	659.1/KAP STRATEGIC BRAND MANAGEMENT	659.1 KAP Advertising regulation	659.1/KAP ADVERTISING NEW CONCEPTS	659.1/KAP ADVERTISING NEW CONCEPTS	Next

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