Advertising and promotions : an IMC Perspective Kruti Shah and Alan D,Souza
Material type:
TextLanguage: ENGLISH Publication details: New Delhi Tata McGraw Hill Education 2010 Description: 987pISBN: 978-0-07-008031-7Subject(s): ADVERTISINGDDC classification: 659.1
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BIMS LIBRARY | 659.1 SHA (Browse shelf(Opens below)) | Available | 13196 | |
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BIMS LIBRARY | 659.1 SHA (Browse shelf(Opens below)) | Not For Loan | 13197 |
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| 659.1/SEN BRAND POSITIONING - 2nd. EDN. | 659.1/SEN BRAND POSITIONING - 2nd. EDN. | 659.1 SHA Advertising and promotions : an IMC Perspective | 659.1 SHA Advertising and promotions : an IMC Perspective | 659.1/SHA & SIN ADVERTISING : PLANNING, AND IMPLEMENTATION | 659.1/SHI ADVERTISING AND PROMOTION : AN IMC APPROACH | 659.1 SHI Advertising ,promotion, and other aspects of integrated marketing communications |
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