Effective advertising :understanding when how and why advertising works Gerard J.Tellis
Material type:
TextLanguage: ENGLISH Publication details: New Delhi Sage Publications 2004 (2012 ) Description: 201pISBN: 978-81-7829-370-7Subject(s): ADVERTISINGDDC classification: 659.1
| Item type | Current library | Call number | Status | Date due | Barcode |
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BIMS LIBRARY | 659.1 TEL (Browse shelf(Opens below)) | Available | 13082 |
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| 659.1/SUG THE ADWEEK | 659.1/SUT & SYL ADVERTISING AND THE MIND OF CONSUMER | 659.1/SWI ADS | 659.1 TEL Effective advertising :understanding when how and why advertising works | 659.1/TIW THE ( UN ) COMMON SENSE OF ADVERTISING | 659.1/TIW THE ( UN ) COMMON SENSE OF ADVERTISING | 659.1/VAL THE CRAFT OF COPY WRITING |
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