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ADVERTISING AND THE MIND OF THE CONSUMER : WHAT WORKS, WHAT DOESN'T, AND WHY

By: SUTHERLAND, MAXMaterial type: Text

TextLanguage: ENGLISH Publication details: AUSTRALIA ALLEN & LHUWIN 2010 Edition: 3RDSubject(s): ADVERTISINGDDC classification: 659.1/SHT

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	BIMS LIBRARY	659.1/SHT (Browse shelf(Opens below))	Available		6166

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Previous	659.1/SHI ADVERTISING AND PROMOTION : AN IMC APPROACH	659.1 SHI Advertising ,promotion, and other aspects of integrated marketing communications	659.1 SHI Advertising ,promotion, and other aspects of integrated marketing communications	659.1/SHT ADVERTISING AND THE MIND OF THE CONSUMER : WHAT WORKS, WHAT DOESN'T, AND WHY	659.1/SIN ADVERTISING MANAGEMENT	659.1/SIN ADVERTISING MANAGEMENT	659.1/SIN ADVERTISING MANAGEMENT	Next

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