Services marketing people, technology, strategy Christopher Lovelock and Wirtz, Jochen
Material type:
TextLanguage: ENGLISH Publication details: New Jersey Pearson Education 2004 Edition: 5th edDescription: xviii,652pISBN: 0-13-113865-0Subject(s): Service Industries - MarketingDDC classification: 658.818
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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BIMS LIBRARY General Stacks | 658.818 LOV (Browse shelf(Opens below)) | Checked out | 2026-02-09 | 15178 |
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| 658.804 VIT Business to business marketing | 658.81 BOR Best practices in personal marketing for professionals | 658.81 PAY The Essence of services marketing | 658.818 LOV Services marketing | 658.818 SHA Services marketing | 658.848 KHU Export management | 658.872 ELE The Art & Science of online marketing |
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