Marketing management text and cases Douglas J. Darymple and Leonard J. Parsons
Material type:
TextLanguage: ENGLISH Publication details: Singapore John Wiley & Sons 2002 Edition: 7th edDescription: xii,707pISBN: 9-814-12621-7Subject(s): Marketing ManagementDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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BIMS LIBRARY General Stacks | 658.8 DAR (Browse shelf(Opens below)) | Available | 15166 |
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| 658.8/CHO TEXTBOOK OF MARKETING OF SERVICES | 658.8 CHO Successful sales promotion | 658.8 CUS Customer relationship management emerging concepts, tools and applications | 658.8 DAR Marketing management | 658.8/DEL International marketing | 658.8 ETZ Marketing | 658.8 FER Strategic marketing |
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