Marketing strategy a decision-focused approach Orville C. Walker, John W. Mullins, Harper W. Boyd and Jean-claude Larreche
Material type:
TextLanguage: ENGLISH Publication details: New Delhi Tata McGraw-Hill 2006 Edition: 5th edDescription: xx,346pISBN: 0-07-061143-2Subject(s): Business Management - MarketingDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
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BIMS LIBRARY | 658.8 WAL (Browse shelf(Opens below)) | Available | 15159 |
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| 658.8/VIE SUCCESSFUL SELLING | 658.8/WAD & DAV & RAO MARKETING AND SALES MANAGEMENT | 658.8/WAL UPSIDE DOWN MARKETING | 658.8 WAL Marketing strategy | 658.8/WAL & MUL & BOY MARKETING STRATEGY - 5th. EDN. | 658.8 WES Strategic marketing : creating competitive advantaae | 658.8 WES Strategic marketing : creating competitive advantaae |
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