Marketing strategy a decision-focused approach Orville C. Walker, John W. Mullins, Harper W. Boyd and Jean-claude Larreche

By: Walker, Orville CMaterial type: TextTextLanguage: ENGLISH Publication details: New Delhi Tata McGraw-Hill 2006 Edition: 5th edDescription: xx,346pISBN: 0-07-061143-2Subject(s): Business Management - MarketingDDC classification: 658.8
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Books Books BIMS LIBRARY
658.8 WAL (Browse shelf(Opens below)) Available 15159

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