Strategic marketing a guide for developing sustainable competitive advantage M. J. Xavier

By: Xavier, M. JMaterial type: TextTextLanguage: ENGLISH Publication details: New Delhi Response Books 1999 Description: 359pISBN: 81-7036-787-5Subject(s): MarketingDDC classification: 658.8
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Item type Current library Call number Status Date due Barcode
Books Books BIMS LIBRARY
General Stacks 		658.8 XAV (Browse shelf(Opens below)) Available 15096
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658.8 OXF The Oxford textbook of marketing 658.8 SMI Marketing communications 658.8 SRI Services marketing 658.8 XAV Strategic marketing 658.804 HAV & DAS B2B Marketing 658.804 HAV & DAS B2B Marketing 658.804 HAV & DAS B2B Marketing

Includes bibliographical references and index.

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