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Advertising ,promotion, and other aspects of integrated marketing communications by Terence A.Shimp and J.Craig Andrews

By: SHIMP,TERENCEContributor(s): Andrews,J.CraigMaterial type: Text

TextLanguage: ENGLISH Publication details: Delhi Cengage Learning 2013 Edition: 9th edDescription: 729p. Includes indexISBN: 978-81-315-2824-2Subject(s): MARKETING-ADVERTISINGDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
Books	BIMS LIBRARY	659.1 SHI (Browse shelf(Opens below))	Available		14352
Books	BIMS LIBRARY Reference	659.1 SHI (Browse shelf(Opens below))	Not For Loan		14353

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Previous	659.1 SHA Advertising and promotions : an IMC Perspective	659.1/SHA & SIN ADVERTISING : PLANNING, AND IMPLEMENTATION	659.1/SHI ADVERTISING AND PROMOTION : AN IMC APPROACH	659.1 SHI Advertising ,promotion, and other aspects of integrated marketing communications	659.1 SHI Advertising ,promotion, and other aspects of integrated marketing communications	659.1/SHT ADVERTISING AND THE MIND OF THE CONSUMER : WHAT WORKS, WHAT DOESN'T, AND WHY	659.1/SIN ADVERTISING MANAGEMENT	Next

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