Marketing management : global perspective (Record no. 5391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170929s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-1-25-902641-6 |
| Price | Rs.795.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy,V S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : global perspective |
| Statement of Resposibility | V S Ramaswamy and S Namakumari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | rpr 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 788p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Editor | Namakumari,S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BIMS LIBRARY | BIMS LIBRARY | 2017-10-06 | 4 | 658.8 RAM | BB462 | 2025-05-26 | 2025-05-20 | 2017-10-06 | Books | ||||
| BIMS LIBRARY | BIMS LIBRARY | 2017-10-06 | 2 | 658.8 RAM | BB463 | 2023-05-16 | 2023-04-26 | 2017-10-06 | Books |