Advertising and promotions : an IMC Perspective (Record no. 5098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170929s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-0-07-008031-7 |
| Price | Rs.699.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah,Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotions : an IMC Perspective |
| Statement of Resposibility | Kruti Shah and Alan D,Souza |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill Education |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 987p. |
| 650 ## - Subject | |
| Subject | ADVERTISING |
| 700 ## - Added Entry Personal Name | |
| Editor | D'Souza,Alan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BIMS LIBRARY | BIMS LIBRARY | 2017-10-06 | 659.1 SHA | 13196 | 2017-10-06 | 2017-10-06 | Books | |||||
| Not For Loan | BIMS LIBRARY | BIMS LIBRARY | 2017-10-06 | 659.1 SHA | 13197 | 2017-10-06 | 2017-10-06 | Books |