Consumer behaviour (Record no. 12480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20230919171646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230919b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789355321503 |
| Price | Rs.970/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 159. |
| Book Number | MOT |
| Volume | 159.923 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| Sub Title | building marketing strategy |
| Statement of Resposibility | by David L Mothersbaugh [et...al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 753p. |
| Other Details | includes index |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Author | Mothersbaugh,David L[et...al] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2023-09-19 | 159.923 MOT | BB1094 | 2023-09-19 | 2023-09-19 | Books | |||||
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2023-09-19 | 159.923 MOT | BB1095 | 2023-09-19 | 2023-09-19 | Books |