Marketing strategy to combat the attackby COVID 19 and how to market LYSOL brand in particular (Record no. 12388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00610nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20221209163437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221209b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - SPINE NUMBER | |
| session | 2019-21 |
| Items Number | M - 20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Soumayan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy to combat the attackby COVID 19 and how to market LYSOL brand in particular |
| Statement of responsibility | Soumayan Chatterjee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata |
| Name of publisher, distributor, etc | BIMS |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 43p |
| 502 ## - Desertasion Note | |
| Desertasion Note | Guide: Prof. A. K. DasBiswas |
| Degree | MBA |
| Year Of Degree | 2021 |
| 650 ## - Subject | |
| Subject | Marketing |
| 710 ## - Added Entry Corporate | |
| Name of the body | LYSOL Brand |
| 720 ## - Name of Guide | |
| Personal Name | DasBiswas, A. K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Reports |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Koha full call number | Barcode (Accession No.) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | Reference | 2019-21 M - 20 | PR19/M20 | Project Reports |