Understanding newspaper reading behaviour of young Adults with a special focus on Times of India (Record no. 12372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20221207152129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221207b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - SPINE NUMBER | |
| session | 2020-22 |
| Items Number | M-25 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hazra,Lopamudra |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding newspaper reading behaviour of young Adults with a special focus on Times of India |
| Statement of responsibility | by Lopamudra Hazra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata |
| Name of publisher, distributor, etc | BIMS |
| Date of publication, distribution, etc | 2021 |
| 502 ## - Desertasion Note | |
| Desertasion Note | guided by Prof. Joydeep Mukherjee |
| Degree | MBA |
| Name of the Department | MARKETING |
| Year Of Degree | 2022 |
| 650 ## - Subject | |
| Subject | MARKETING |
| 720 ## - Name of Guide | |
| Personal Name | Mukherjee,Joydeep |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Reports |
| 710 ## - Added Entry Corporate | |
| -- | The Times of India |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Koha full call number | Barcode (Accession No.) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2020-22 M-25 | PR20/M25 | Project Reports |