Marketing management (Record no. 11974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20220131134134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220131b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-81-317-1683-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Sub Title | a South-Asian perspective |
| Statement of Resposibility | Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xivii,647p |
| 650 ## - Subject | |
| Subject | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | General Stacks | 2022-01-31 | 2 | 658.8 KOT | 15185 | 2024-06-19 | 2024-05-14 | 2022-01-31 | Books |