Web advertising and marketing (Record no. 11925)

MARC details
000 -LEADER
fixed length control field 00488nam a22001937a 4500
005 - DATE & TIME
control field 20211204145820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211204b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 81-203-11718-1
040 ## - CATALOGING SOURCE
Original cataloging agency BIMS LIBRARY
041 ## - Language
Language ENGLISH
082 ## - DDC NUMBER
Classification number 659.1
Book Number KUE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kuegler, Thomas J
245 ## - TITLE STATEMENT
Title Web advertising and marketing
250 ## - EDITION STATEMENT
Edition statement 3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc PHI
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Pages xxiv, 535p.
650 ## - Subject
Subject Management - Advertising & Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     BIMS LIBRARY BIMS LIBRARY General Stacks 2021-12-04 295.00   659.1 KUE 15071 2021-12-04 2021-12-04 Books
Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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