Consumer behaviour and marketing research (Record no. 11864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20201127144446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201127b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-93-5202-578-7 |
| Price | 398/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | PUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Purushothama,M.K. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and marketing research |
| Statement of Resposibility | by M.K.Purushothama and K.R.Mahesh Kumar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd rev, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Himalaya |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 326p. |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Author | Mahesh,Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | BIMS LIBRARY | BIMS LIBRARY | Reference | 2020-11-27 | 159.923 PUR | 15010 | 2020-11-27 | 2020-11-27 | Books |