Marketing managemnt (Record no. 11625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a22001817a 4500 |
| 005 - DATE & TIME | |
| control field | 20091006104552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091006b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-93-325-5718-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing managemnt |
| Statement of Resposibility | by Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India Education |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 121p. |
| Other Details | includes index |
| 650 ## - Subject | |
| Subject | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2009-10-06 | 11 | 658.8 KOT | 14705 | 2025-06-04 | 2025-05-15 | 2009-10-06 | Books | |||||
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2009-10-06 | 12 | 658.8 KOT | 14706 | 2025-06-04 | 2025-05-15 | 2009-10-06 | Books | |||||
| Dewey Decimal Classification | Not For Loan | BIMS LIBRARY | BIMS LIBRARY | 2009-10-06 | 658.8 KOT | 14707 | 2009-10-06 | 2009-10-06 | Books | Reference |