The curious marketer (Record no. 11613)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a22001817a 4500 |
| 005 - DATE & TIME | |
| control field | 20091006055033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091006b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 978--0-670-08975 |
| Price | 599.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhat,Harish |
| 245 ## - TITLE STATEMENT | |
| Title | The curious marketer |
| Sub Title | expeditions in branding and consumer behaviour |
| Statement of Resposibility | by Harish Bhatt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Haryana |
| Name of publisher, distributor, etc | Penguin Random House India |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 322p. |
| Other Details | Includes index |
| 650 ## - Subject | |
| Subject | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2009-10-06 | 1 | 658.8 BHA | 14602 | 2022-04-27 | 2022-04-11 | 2009-10-06 | Books | |||||
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2009-10-06 | 658.8 BHA | 14603 | 2009-10-06 | 2009-10-06 | Books | |||||||
| Dewey Decimal Classification | Not For Loan | BIMS LIBRARY | BIMS LIBRARY | 2009-10-06 | 658.8 BHA | 14604 | 2009-10-06 | 2009-10-06 | Books | Reference |