Advertising ,promotion, and other aspects of integrated marketing communications (Record no. 11505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20171208141925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171208b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-81-315-2824-2 |
| Price | Rs.725.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BIMS LIBRARY |
| 041 ## - Language | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHIMP,TERENCE |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising ,promotion, and other aspects of integrated marketing communications |
| Statement of Resposibility | by Terence A.Shimp and J.Craig Andrews |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 729p. |
| Other Details | Includes index |
| 650 ## - Subject | |
| Subject | MARKETING-ADVERTISING |
| 700 ## - Added Entry Personal Name | |
| Editor | Andrews,J.Craig |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIMS LIBRARY | BIMS LIBRARY | 2017-12-08 | 659.1 SHI | 14352 | 2017-12-08 | 2017-12-08 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | BIMS LIBRARY | BIMS LIBRARY | 2017-12-08 | 659.1 SHI | 14353 | 2017-12-08 | 2017-12-08 | Books | Reference |