BASIC MARKETING : A GLOBAL MANAGERIAL APPROACH (Record no. 11343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171006s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0-07-059410-4 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8/PER |
| Book Number | & MC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PERREAULT, WILLIAM D. |
| 245 ## - TITLE STATEMENT | |
| Title | BASIC MARKETING : A GLOBAL MANAGERIAL APPROACH |
| Statement of Resposibility | WILLIAM D. PERREAULT ; E. JERORNE McCARTHY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | TATA McGRAW-HILL |
| Date of publication, distribution, etc | 2005 |
| 500 ## - GENERAL NOTE | |
| General note | STUDENT CD-ROM |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Editor | McCARTHY, E. JERORNE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CD |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BIMS LIBRARY | BIMS LIBRARY | 2017-10-06 | 658.8/PER & MC | CD2815 | 2017-10-06 | 2017-10-06 | CD |