Strategic marketing : text and cases (Record no. 11319)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00351nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171006s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 978-81-309-1269-1 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | S.Shajahan |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing : text and cases |
| Statement of Resposibility | S. Shajahan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Viva Books |
| Date of publication, distribution, etc | 2010 |
| 650 ## - Subject | |
| Subject | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CD |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BIMS LIBRARY | BIMS LIBRARY | 2017-10-06 | 658.8 SHA | CD12588 | 2017-10-06 | 2017-10-06 | CD |