CONSUMER BEHAVIOUR : BUILDING MARKETING STRATEGY (Record no. 11299)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171006s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DDC NUMBER | |
| Classification number | 159.923/HAW, |
| Book Number | MOT & MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAWKINS, DEL I. |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR : BUILDING MARKETING STRATEGY |
| Statement of Resposibility | DEL I. HAWKINS; DAVID L. MOTHERSBAUGH AND AMIT MOOKERJEE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | TAT A McGRAW-HILL |
| Date of publication, distribution, etc | 2010 |
| 650 ## - Subject | |
| Subject | PSYCHOLOGY |
| 700 ## - Added Entry Personal Name | |
| Editor | MOTHERSBAUGH, DAVID L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CD |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BIMS LIBRARY | BIMS LIBRARY | 2017-10-06 | 159.923/HAW, MOT & MOO | CD12260 | 2017-10-06 | 2017-10-06 | CD |