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MARKETING MANAGEMENT

658.8/BOY
& WAL & LAR

DP4234

BOYD HARPER W.,WALKER, ORVILLE E.,LARRECHE, JEAN- CLAND. MARKETING MANAGEMENT : IRWIN- McGRAW-HILL, 1998 * MARKETING MANAGEMENT *

Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal

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