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MANAGEMENT SCIENCE IN MARKETING

658.8/MOU
& URB

DP120

MOUTGOMERY DAVID B.,URBAN, G. L. MANAGEMENT SCIENCE IN MARKETING : P.H.I., 1974 * MARKETING MANAGEMENT *

Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal

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