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Advertising and promotions : an IMC Perspective

659.1
SHA

13196
13197

Shah,Kruti Advertising and promotions : an IMC Perspective / Kruti Shah and Alan D,Souza. - New Delhi : Tata McGraw Hill Education, 2010
987p. 978-0-07-008031-7 Rs.699.00 * ADVERTISING * * D'Souza,Alan * Title

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