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PRODUCT MANAGEMENT

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LEHMANN, DONALD R. PRODUCT MANAGEMENT 4TH.. - NEW DELHI : TATA McGRAW - HILL, 2007 RS.365/- * MARKETING * * WINER, RUSSELL S. * Title

Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal

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