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MARKET SEGMENTATION

658.8/Mc
& DUN

3917

Mc DONALD MALCULM,DUNBAR, IAN MARKET SEGMENTATION : BUTTERWORTH-HEINEMANN, 2004 * MARKETING *

Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal

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