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BASIC MARKETING

658.8/PER
& Mc

2815

PERREAULT WILLIAM D.,Mc CARTHY, E. JEROME. BASIC MARKETING : TATA McGRAW-HILL, 2005 * MARKETING *

Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal

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