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MARKETING RESEARCH

658.8.012/AAK
& DEY

DP735

AAKER D.A.,DAY, GEORGE S. MARKETING RESEARCH : JOHN WIELY, 1980 * MARKETING MANAGEMENT *

Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal

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